
If you walk into a bike shop today, you’ll see helmets ranging from $20 to $300. The $300 one looks like a spaceship and claims to be aerodynamic enough to save you 40 seconds over 25 miles. The $20 one looks like a styrofoam cooler with straps. Here’s the dirty little secret the industry doesn’t…

No matter how much you spend on your helmet, it’s gonna be far less than what your head is worth. After a couple decades of crashing while doing everything from skateboarding, snowboarding, to biking, and more, I’ve learnt that a helmet is more than just an accessory. It’s a key reason why most of my…
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